JUAN DIEGO SOTO is an accomplished brand identity design specialist with over two decades worth of experience under his belt.

For the past 10+ years, Diego has worked on comprehensive branding engagements at BX Brand Experience Design group (an IPG Health Company) for clients such as AbbVie, Amtrak, BMS, Boehringer Ingelheim, Genentech, Gilead, Janssen, Jamaica Tourism, Johnson & Johnson, Nestlé Waters, Novartis, Teva, US FDA, and Vonage.

Before his days at IPG Health, Diego had the opportunity to work for a select group of branding and advertising agencies on behalf of clients such American Airlines, American Express, Casella/Yellow Tail, Child Mind Institute, Disney, Exelon Corporation, HP, Intel, L'Oreal, National Association of Home Builders, National Bank of Kuwait, Nestlé, Pernod Ricard, Pfizer, The Government of Qatar, The Government of Saint Lucia, USAA; and other marquis regional brands in his native Venezuela.

He received his MFA from the School of Visual Arts in New York, where he remains an active member of the design community. Also well versed in product, industrial and interior design, he is an avid traveler who speaks three languages.

Diego’s work has appeared in numerous publications and galleries in both North and South America, and his passion for fostering the Branding and Design disciplines has taken him many places — from mentoring Science Innovators on reality TV in the Middle East, to speaking at conferences in up-and-coming design communities in his country.

Behind every aspect of Diego’s work is a love for all expressions of modern design — a love that was cultivated early and manifests today in his relentless collecting and classifying of images, objects and ideas. As a result, Diego’s aesthetic is clean but referential, and grounded but evocative.